Sales & Marketing Head

About the role

The Sales & Marketing Head will lead the commercial function for a fast‑moving consumer goods (FMCG) company in Luanda, reporting directly to the General Manager. The role is responsible for driving revenue growth, expanding market presence, and strengthening the brand.

Key responsibilities

• Develop and execute the commercial strategy aligned with business objectives.
• Conduct market analysis to identify growth opportunities, competitive threats, and pricing trends.
• Lead expansion into new markets, channels, and customer segments.
• Build annual commercial plans, revenue forecasts, and margin‑improvement initiatives.
• Oversee national and regional sales teams, ensuring volume, value and profitability targets are met.
• Implement structured sales processes, KPIs and performance dashboards.
• Manage key accounts, negotiate high‑value contracts with distributors, retailers and institutional buyers.
• Drive customer retention, service levels and channel development.
• Lead pricing strategy, discount structures and margin management in coordination with Finance.
• Ensure compliance with commercial policies, contracts and regulatory requirements.
• Oversee brand positioning, product launches and promotional strategies.
• Manage marketing budgets, campaigns and trade‑marketing activities.
• Collaborate with Operations, Supply Chain and Production to align demand planning with capacity.
• Partner with HR to build commercial capability and performance culture.
• Support executive management with strategic planning, board reporting and business cases.

Required profile

• 12+ years of commercial leadership experience in FMCG, manufacturing or distribution.
• Proven track record of revenue growth, market expansion and key‑account management.

Required skills

What we offer

• Monthly salary (after tax) of USD 6,500.
• Company car.
• Annual performance bonus.
• Medical insurance.