Sales Representative – Coffee Nurseries

About the role

The Sales Representative will promote and sell coffee seedlings and nursery products to retailers, wholesalers, County Governments and farmers across Kenya. This role focuses on expanding market reach within the coffee and horticultural sectors while delivering excellent customer service.

Key responsibilities

• Identify and pursue new business opportunities to grow the customer base.
• Maintain and strengthen relationships with existing customers.
• Address customer inquiries and resolve issues promptly.
• Demonstrate product features, benefits and quality to clients.
• Conduct training sessions on product care, handling and best practices.
• Prepare sales reports, forecasts and documentation.
• Monitor market trends, competitor activity and provide strategic recommendations.
• Collaborate with marketing on promotions, trade shows and growth initiatives.
• Work with County Government agricultural officials to identify farmer training opportunities across coffee‑growing counties.

Required profile

• Bachelor’s degree in any relevant field; agriculture‑related qualifications are a plus.
• Proven sales experience, preferably in agriculture or coffee farming.
• Strong communication, negotiation and interpersonal skills.
• Ability to work independently and as part of a team.

Required skills