Sales Representative – Key Accounts

About the role

The Sales Representative – Key Accounts will drive sales volume and revenue across assigned channels by building strong relationships with customers, ensuring product availability, and executing effective promotions.

Key responsibilities

• Achieve sales volume and revenue targets per customer and channel plans.
• Conduct regular client visits, meeting required visit rates and call compliance.
• Negotiate listings, forward share inventory (SOVI) and space targets to improve product availability.
• Ensure adherence to Recommended Retail Price (RSP) guidelines for strategic brands.
• Plan and execute point‑of‑purchase promotions, tastings, and activation activities.
• Manage cash and credit resources of customers to grow brand volume and value.
• Monitor and maintain company assets such as fridges and vehicles.
• Resolve customer queries and complaints in collaboration with the service team.
• Prepare accurate reports for the territory manager and analyse category data using Orbis.
• Identify business opportunities, suggest innovations, and share best practices within the team.

Required profile

• Proven ability to meet or exceed sales targets.
• Strong negotiation and persuasion skills.
• Analytical mindset for interpreting category data and trends.
• Customer‑focused with excellent relationship‑building capabilities.
• Ability to manage cash, credit, and company assets responsibly.

Required skills

• Proficiency with Orbis data analysis tools.