Social Media & Communications Officer

About the role

A well-established training institution in Kenya, with multiple branches and an international placement programme, is recruiting a Social Media & Communications Officer in Nairobi. The officer owns the institution's public image, handling roughly 60% hands-on social content and community management and 40% institutional communication to partners, employers and the press. The role reports to the Managing Director.

Key responsibilities

• Plan and produce content for Instagram, TikTok, Facebook, LinkedIn and YouTube, including shooting and editing short videos at the client's branches
• Grow the channels deliberately by testing formats and reading the numbers
• Manage comments and DMs, answer or route enquiries from prospective students and candidates, and log every lead
• Tell candidates' stories, such as successful placements and exam successes
• Write announcements, newsletters, partner-facing updates and website copy
• Support employer and institutional communication abroad alongside the Managing Director
• Report monthly on reach, engagement and enquiries generated

Required profile

• Track record of building an audience, for example having grown an Instagram or TikTok account to more than 25,000 followers
• Educational background in Mass Media, Communication, Journalism, Fine Art or a related field
• Ability to read analytics across social platforms and turn them into clear monthly reports and recommendations
• Good organisation and time management, creativity and initiative, and flexibility to travel to branches and work on events or campaigns outside normal hours

Required skills

• Strong written English
• Ability to produce and edit short-form video (CapCut or equivalent)
• Solid photography skills
• Sound judgment handling public complaints and sensitive candidate information
• Content scheduling and social media management tools such as Meta Business Suite, Buffer or Hootsuite
• Nice to have: German, experience in education, recruitment or migration, paid social (Meta Ads) experience

The application deadline is 27 October 2026. Candidates apply through the recruitment agency, which charges no fee to candidates.