Social Media Growth Producer

About the role

Simple Life is seeking a Social Media Growth Producer to scale its AI‑driven social content engine. The role sits at the crossroads of content creation, growth strategy, and AI‑powered production, turning social platforms into a repeatable organic acquisition channel.

Key responsibilities

• Own and expand Simple’s presence on Instagram, TikTok, YouTube, and Facebook across brand, UGC, AI‑creator, and experimental channels.
• Design and run a structured content engine: trend discovery, concept development, production, publishing, performance analysis, and hypothesis generation.
• Lead a lean cross‑functional production team (designer, motion designer, creator/host, nutrition expert, external contributors) and manage the production budget.
• Build AI‑assisted workflows for research, ideation, scripting, editing, and iteration to increase output 5–10× while maintaining brand quality.
• Experiment with viral, trend‑driven formats in fitness & nutrition using sub‑brand accounts before scaling successful formats.
• Collaborate with Product Marketing, Science, and Influencer Marketing to ensure accurate, scientifically grounded messaging.

Required profile

• Proven experience in scaling social media channels with measurable growth impact.
• Strong understanding of content production pipelines and rapid experimentation.
• Ability to lead cross‑functional teams and manage budgets.
• Comfort with AI tools that enhance creative workflows.

Required skills

• Social media platform expertise (Instagram, TikTok, YouTube, Facebook).
• Content production and editing tools.
• AI‑assisted content generation workflows.