Territory Trade Marketer - Non-Alcoholic Beverages

About the role

Career Directions Limited is recruiting Territory Trade Marketers for non-alcoholic beverages across several regions in Kenya, including Bungoma, Embakasi, Embu, Kajiado, Kakamega, Kiambu, Langata, Meru, Migori, Mombasa, Narok, Nyeri, Voi and Taveta. There are 20 positions available. The role focuses on secondary sales, distributor management and territory performance.

Key responsibilities

• Deliver secondary sales targets within assigned territories.
• Manage distributors and third-party sales agencies.
• Supervise Van Sales and Order Booker teams.
• Drive outlet coverage, product availability and visibility.
• Execute merchandising and market activation initiatives.
• Monitor market trends, competitor activity and distribution opportunities.

Required profile

• Diploma or degree in Sales, Marketing, Business Administration or a related field.
• Minimum 5 years of FMCG sales experience.
• Demonstrable distributor and territory management experience.
• Experience supervising Van Sales Representatives and/or Order Bookers.
• Proven experience driving territory sales growth and market execution.
• Experience managing sales teams, agencies or field execution teams.
• Preferred: beverage industry experience, experience with third-party sales agencies, and experience in General Trade and Van Sales operations.

Required skills

• Strong understanding of secondary sales management and route-to-market operations.
• Strong analytical and reporting capabilities.