Sales & Marketing Manager - Medical Imaging Equipment

About the role

Career Directions Limited is recruiting, on behalf of its client, an experienced, commercially driven and results-oriented Sales & Marketing Manager for the medical imaging equipment industry in Nairobi. The successful candidate will lead sales and marketing initiatives, drive revenue growth, build strategic relationships with hospitals and diagnostic centres and expand market share across the medical imaging equipment portfolio.

Key responsibilities

• Sales and business development: set and deliver revenue and market share targets, sell medical imaging equipment to hospitals, diagnostic centres and healthcare institutions, identify new business and manage the full sales cycle from prospecting to contract closure.
• Drive sales of CT scanners, MRI scanners, ultrasound machines, mammography machines, fluoroscopy and C-arm machines, digital X-ray machines and other diagnostic equipment, and give product demonstrations to healthcare professionals.
• Marketing: run marketing campaigns and product promotions, track market trends and competitors, and represent the company at medical exhibitions and industry events.
• Team leadership: lead, coach and motivate the sales and marketing team, set targets, monitor KPIs and drive performance.
• Client management: build relationships with hospital administrators, radiologists, procurement managers and biomedical engineers, manage key accounts and coordinate with technical and service teams.

Required profile

• Bachelor's degree in Business Administration, Sales & Marketing, Biomedical or Medical Engineering or a related field.
• 5-8 years of experience in medical equipment sales and marketing, including at least 3 years in a senior sales, marketing or commercial leadership position.
• Proven experience selling medical imaging equipment such as CT, MRI, ultrasound, mammography and C-arm machines, and securing major hospital and institutional accounts.
• Experience managing sales targets, budgets, negotiations and commercial relationships.

Required skills

• Strong medical equipment sales and technical product knowledge.
• Business development, negotiation and strategic sales and marketing planning.
• Leadership, presentation and communication skills, and ability to manage complex B2B and institutional sales cycles.