Trade Marketing Specialist – Biscuits

About the role

Join Mondelēz International as a Trade Marketing Specialist focused on the biscuits category. You will partner with key account managers and cross‑functional teams to develop and execute trade strategies that drive profitable growth and meet annual targets.

Key responsibilities

• Lead the development of the trade‑marketing component of the category’s annual plan and contract process.
• Analyse market dynamics and consumer insights by channel to inform strategic decisions.
• Facilitate business‑planning meetings to build sales quotas aligned with annual objectives.
• Recommend and oversee investment in category building blocks, ensuring execution excellence at point of sale.
• Monitor competitor activity to identify opportunities and threats for the brand.
• Provide channel‑specific point‑of‑sale information to uncover innovation, promotion, pricing, and portfolio opportunities.
• Manage short‑term (up to six months) commercial plans across all ROA markets.
• Coordinate category promotional strategies across channels and communicate plans to stakeholders.
• Support the launch narrative for new product development and marketing activities.
• Analyse and report category performance across channels and customers.
• Track Gross‑to‑Net trade‑spend targets versus contracts and consolidate forecasts.
• Own category forecasting by channel and customer, feeding data into the monthly Integrated Business Planning cycle.
• Collaborate with stakeholders to coordinate in‑store category and brand advertising.

Required profile

• Proven experience in category planning and delivering growth through category leadership.
• Future‑focused mindset with curiosity about industry trends, digital solutions, and consumer innovation.
• Ability to translate market opportunities into actionable business plans.
• Strong analytical skills and business acumen to measure results and make data‑driven recommendations.
• Experience influencing stakeholders and presenting alternative viewpoints with confidence.
• Track record of developing, delivering, and monitoring plans to achieve growth targets.

Required skills