Lead Generation Specialist

About the role

We are looking for a proactive Lead Generation Specialist to identify potential customers, generate qualified leads, and build a consistent pipeline of business opportunities. The role requires strong research, outreach, and data‑management skills, with a focus on measurable results.

Key responsibilities

• Research and identify potential customers, companies, and target accounts.
• Build and maintain targeted prospect lists based on defined customer profiles and sales criteria.
• Generate leads through outbound calls, email, LinkedIn, social media, online research, and other channels.
• Qualify leads by evaluating needs, business requirements, interest, and fit.
• Conduct initial outreach, engage prospects, and schedule qualified meetings for the sales team.
• Maintain accurate prospect information in the CRM system and track outreach activity.
• Follow up consistently to increase engagement and conversion.
• Collaborate with Sales, Business Development, and Marketing to improve lead‑generation strategies.
• Provide feedback on lead quality, market trends, and common objections.
• Meet or exceed lead‑generation, qualification, and activity targets.

Required profile

• Previous experience in lead generation, business development, sales development, inside sales, or appointment setting.
• Proven ability to meet daily, weekly, and monthly activity or lead‑generation targets.
• Strong communication and interpersonal skills.
• Ability to work independently in a remote, fast‑paced environment.
• Reliable internet connection and suitable remote‑work setup.
• Professional, proactive, organized, and results‑driven attitude.
• English proficiency.

Required skills

• CRM systems
• LinkedIn
• Email outreach tools
• Lead‑generation platforms
• Spreadsheets