Paid Media Manager

About the role

We are seeking a results‑driven Paid Media Manager to lead Google Ads and Meta Ads strategy for a portfolio of local service businesses. Working fully remote, you will manage campaigns for over 40 clients, each with monthly budgets ranging from $1,000 to $10,000, and be accountable for lead volume, cost per lead, conversion rate, and ROAS.

Key responsibilities

• Build, launch, and optimize Search, Display, Shopping, and Performance Max campaigns in Google Ads.
• Conduct keyword research, manage negative keywords, and maintain a 10%+ conversion rate across accounts.
• Write conversion‑focused ad copy and set up conversion tracking using Google Tag Manager and GA4.
• Manage bid strategies (Target CPA, Target ROAS, Maximize Conversions) and perform Quality Score audits.
• Create remarketing audiences, run RLSA campaigns, and oversee Meta (Facebook & Instagram) lead‑generation, traffic, retargeting, and brand‑awareness campaigns.
• Brief the content team on creative assets, run A/B tests, and maintain Meta Pixel and Conversions API.
• Produce monthly performance reports using the agency dashboard, GA4, and CallRail, translating data into business‑owner outcomes.

Required profile

• Remote work aligned with US Mountain Time business hours.
• Reports directly to the Director of Marketing / Agency Principal.
• Hands‑on experience managing multiple paid‑media accounts simultaneously.

Required skills

• Google Ads (Search, Display, Shopping, Performance Max)
• Meta Ads (Facebook & Instagram)
• Google Tag Manager
• Google Analytics 4 (GA4)
• Conversion tracking setup
• Bid management (Target CPA, Target ROAS, Maximize Conversions)
• Quality Score auditing
• Remarketing and RLSA audience creation
• Meta Pixel and Conversions API
• CallRail reporting