Sales & Marketing Lead (Real Estate)

About the role

The Sales & Marketing Lead will drive the company’s growth in the real‑estate market by shaping strategy, generating leads and strengthening client relationships. Reporting to senior management, you will align marketing initiatives with sales targets and ensure a cohesive brand presence.

Key responsibilities

• Develop and execute comprehensive marketing strategies that support company objectives and capture new market opportunities.
• Design and launch campaigns that feed the sales pipeline, collaborating with sales managers to improve conversion rates.
• Oversee digital, social and offline marketing activities, as well as events and exhibitions, to increase brand visibility among property buyers.
• Build and maintain strong relationships with clients, partners and industry stakeholders, representing the firm at networking events.
• Track marketing ROI, sales performance and market penetration, delivering regular reports and data‑driven recommendations.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field (Master’s preferred).
• Minimum 5 years of sales and marketing experience, with at least 3 years in the real‑estate sector.
• Proven track record of strategic leadership and sales enablement.
• Excellent communication, negotiation and leadership abilities.

Required skills

• Digital marketing tools
• CRM systems