Business Development Executive - FMCG

About the role

A growing FMCG company specialising in infant porridge flour is looking for a Business Development Executive to drive revenue growth, expand its market presence and strengthen relationships with retail partners. The role covers finding new business opportunities, increasing product distribution, growing sales in assigned territories and managing key retail accounts. The position is based in Syokimau.

Key responsibilities

• Prospect and onboard new retail outlets, distributors, wholesalers and stockists, and build a pipeline of leads converted into active accounts.
• Develop territory sales plans to meet revenue and distribution targets and increase product availability across regions.
• Promote the infant porridge flour portfolio to retailers and distributors, negotiate profitable commercial terms and drive repeat business.
• Visit key retail accounts regularly to check stock levels, product movement and merchandising, resolve customer concerns and ensure timely collections.
• Monitor competitors' pricing, promotions and product launches, and give market intelligence to management.
• Keep products well displayed, support promotional campaigns and demonstrations, and track product freshness and stock rotation.
• Prepare daily, weekly and monthly sales reports, maintain customer records, forecast opportunities and track performance against targets.

Required profile

• Diploma or degree in Sales and Marketing, Business Administration, Commerce or a related field.
• At least 2 years of experience as a Sales Representative in the FMCG industry.
• Experience selling food products is an added advantage; general trade, retail distribution or route-to-market experience is highly desirable.

Required skills

• Strong business development and negotiation skills.
• Excellent communication and relationship management skills.
• Proven ability to meet and exceed sales targets.
• Good understanding of FMCG distribution channels.

The advertised pay is KShs 25,000 plus commissions. Applications are made by sending a CV through the recruiter, and interviews are held on a rolling basis until the position is filled.