Bathroom & Kitchen Sanitary Product Sales Manager

About the role

Twyford International, part of the KEDA (Africa) Ceramics Group, the largest ceramic tile and sanitary ware manufacturer in Africa, is looking for an experienced Light Cargo Sales Manager. The role leads and expands sanitary ware sales through light cargo distribution channels across several African markets.

Key responsibilities

• Lead and manage the light cargo sanitary ware sales team, set KPIs and objectives, coach and mentor staff, and build a results-driven sales culture.
• Research the market, monitor competitors' pricing and products, and propose market entry and expansion strategies.
• Help develop sales strategies, pricing models, promotions and incentive schemes, and prepare annual and quarterly sales plans.
• Work with logistics and operations teams to ensure timely, cost-effective light cargo deliveries, and ensure compliance with shipping, customs and regulatory requirements across African markets.
• Organise product, technical and customer service training, and introduce sales techniques and negotiation strategies.
• Hold at least two departmental meetings per month, submit regular sales reports and forecasts, and track individual and team KPIs.
• Adhere to company policies, procedures and ethical standards in all client engagements.

Required profile

• Bachelor's degree in Business Administration, Sales & Marketing, Logistics, Supply Chain Management or a related field; additional training in sales leadership, logistics or international trade is an advantage.
• At least 5 years of proven experience in cargo sales, logistics, transportation or distribution management.
• Experience in sanitary ware, building materials, FMCG or related industries is preferred.
• Demonstrated experience managing multi-country or regional sales operations and a strong track record of meeting or exceeding sales targets.
• Willingness to travel within the region as required.

Required skills

• Strong leadership and people management skills.
• Commercial and analytical mindset.
• Excellent communication and negotiation abilities.
• Ability to work effectively across diverse African markets.