Customer Development Lead (Modern Trade) - Beverages

About the role

Career Directions Limited is recruiting a Customer Development Lead for beverages, working across Nyeri, Nairobi, Thika, Machakos and Kisumu. The role manages supermarkets and minimarts under distributors and regional second lines, delivers JBP objectives and quarterly targets, and drives visibility, shelf share, availability and promotions.

Key responsibilities

• Manage supermarkets and minimarts under distributors and regional second lines.
• Deliver agreed JBP objectives and quarterly targets.
• Drive visibility, share of shelf, product availability and promotional execution.
• Negotiate additional display opportunities and new product listings.
• Manage merchandising teams and third-party service providers.
• Monitor market performance and competitor activities.

Required profile

• 7-10 years of total FMCG experience.
• Minimum 5 years' experience in the beverage category.
• Strong modern trade experience managing supermarkets and key accounts.
• Proven experience managing Joint Business Plans (JBPs).
• Experience executing consumer promotions, product launches and visibility initiatives.
• Ability to independently drive new listings and account development.

Required skills

• Hands-on experience with planogram implementation and shelf-space negotiations.
• Experience managing merchandisers and third-party vendors.
• Strong distributor and stakeholder management capabilities.