Entry-Level Marketing Executive

About the role

Villa Rosa Kempinski, a five-star luxury hotel in Nairobi, is hiring an entry-level Marketing Executive to assist the Marketing Manager or Director of Sales & Marketing. The role helps position and promote the hotel and its outlets as market leaders through marketing activities while ensuring compliance with the Kempinski brand.

Key responsibilities

• Provide administrative support for the marketing office: coordinate appointments and schedules, maintain the filing system, handle phone calls and daily correspondence and financial documents such as purchase orders and expense claims.
• Handle agency and vendor invoices and act as point of contact for billing matters.
• Create and implement marketing activities: collateral, promotions and packages, advertising, market analysis, coordinating shoots, content shooting, editing, posting and the social media calendar.
• Maintain hotel listings in online and offline media, handle site inspections and plan, coordinate and run direct marketing, on and offline.
• Maintain the guest database for mailings and liaise with the F&B department to promote its outlets.
• Assist in creating the media and marketing plan, conduct regular competition checks and benchmarking, and create office presentations.
• Create, coordinate and maintain giveaways and collateral, and upload and maintain picture storage and distribution systems (Picture Park).
• Provide content and images for websites according to corporate identity (CI) guidelines, keep third-party website content up to date and ensure compliance with corporate marketing guidelines.
• Play a support role in developing the hotel marketing budget, communicate with internal departments (sales, public relations, web) and external agencies and suppliers, and stay updated on hotel activities, promotions and rates.

Required profile

• Bachelor's degree in hospitality or in communication and marketing.
• At least 2 years of experience in a similar position.
• Excellent spoken and written English.

Required skills

• Knowledge of marketing basics.
• Knowledge of graphic and print technical terms.
• Excellent Microsoft Office skills.
• Knowledge of creative programmes such as Photoshop and InDesign is a plus.