Growth Marketing Lead (B2B Demand Generation)

About the role

African Management Institute is looking for a Growth Marketing Lead (B2B Demand Generation) to drive demand generation for its enterprise and high-growth business clients across Africa. The role builds a strong commercial pipeline by generating high-quality leads, strengthening brand visibility among decision-makers and supporting revenue acceleration for the enterprise unit. It is a full-time management-level position in Nairobi.

Key responsibilities

• Design and run targeted campaigns for enterprise clients, high-growth businesses and institutional customers, including account-based and sector-focused acquisition strategies
• Work with enterprise sales to define ICPs and value propositions, align marketing with revenue and quarterly sales targets, and own MQLs, SQLs, CPL and CAC
• Run performance campaigns on LinkedIn (primary), Google and email automation, optimise landing pages and conversion pathways
• Create enterprise content such as videos, case studies, pitch decks, whitepapers, blogs and email sequences
• Organise and deliver virtual and in-person events that attract and nurture enterprise leads
• Maintain high-quality CRM data, use CRM insights to prioritise channels and invest, and implement AI-driven lead scoring, segmentation and workflow analysis
• Research market trends and competitor positioning among enterprise buyers

Required profile

• 7+ years in B2B growth marketing, enterprise marketing or demand generation
• Proven track record of generating leads from enterprise or mid-large business clients
• Master's degree preferred, other relevant certifications welcome
• Excellent copywriting and communication skills suited to executive audiences
• Analytical, disciplined, commercially minded and highly collaborative with sales, product and country teams

Required skills

• Experience with marketing and AI automation tools
• LinkedIn Campaigns and Google Ads
• CRM systems