Head of Growth Marketing

About the role

The Head of Growth Marketing will lead customer acquisition, retention and re‑activation for a digital storefront offering in‑game currencies and digital goods across Africa and the Middle East. This hands‑on leadership role blends strategic ownership of paid acquisition budgets with the creation of high‑impact CRM and lifecycle programs, while building and mentoring a high‑performing team in a remote‑first environment.

Key responsibilities

• Own paid user acquisition across Meta, Google, TikTok, Snapchat and other networks, managing budgets and performance against CAC, ROAS and payback targets.
• Develop and execute CRM and lifecycle marketing programs covering segmentation, onboarding, repeat purchase, cross‑selling, win‑back and re‑engagement.
• Manage push, email, SMS and WhatsApp communications to boost retention and lifetime value.
• Lead app‑store optimisation and improve conversion from storefront visits to first purchases.
• Allocate and continuously optimise marketing spend across channels, markets and game titles based on unit economics.
• Partner with data teams to ensure accurate attribution, incrementality testing and performance reporting.
• Run high‑tempo experimentation on audiences, offers, messaging and creative formats.
• Build and mentor a paid acquisition and creative team, setting objectives and testing processes.

Required profile

• Minimum 6 years of growth or performance marketing experience in gaming, e‑commerce or consumer apps.
• Proven track record of scaling paid user acquisition and delivering measurable improvements in CAC, ROAS, retention and re‑activation.
• Strong analytical ability and experience with mobile measurement partners such as AppsFlyer or Adjust.
• Experience designing experiments, interpreting attribution data and making decisions based on unit economics.
• Ability to translate quarterly growth strategies into hands‑on campaign execution.
• At least 2 years of team‑management experience (preferred).

Required skills

• AppsFlyer
• Adjust

What we offer

• Company equity participation.
• Remote‑working allowance of $600 per year.
• Equipment provision for productive home office.
• Learning and development budget for courses and conferences.
• Paid birthday leave.
• Opportunity to shape growth strategy in a fast‑growing digital business.