Integrated Connections & Martech Executive

About the role

Safaricom is looking for an entry-level Integrated Connections & MarTech Executive to support the execution of its integrated brand connections, omnichannel media and marketing technology activities across Consumer Business campaigns, segments, channels and customer journeys. The role reports to the Integrated Connections & MarTech Manager and works closely with Brand, CVM, Segments, Technology, Data & Analytics, Customer Experience, Finance and agency partners.

Key responsibilities

• Translate omnichannel media strategy into execution plans and prepare campaign trackers, briefs, channel inputs and checklists for TV, radio, OOH, digital, programmatic and owned media.
• Support campaign performance tracking, attribution, post-campaign reviews and reporting, monitoring metrics such as reach, engagement, conversion, ROMI and CAC.
• Support audience segmentation, targeting lists and personalization, working with CVM, Data and Technology teams while respecting consent and privacy requirements.
• Coordinate campaign delivery across brand, segment, product, CVM and digital journeys, and track progress, risks and dependencies through awareness, consideration and conversion stages.
• Follow up agencies and partners, maintain status trackers, meeting notes and action logs, and escalate risks and delays.
• Support MarTech adoption, CDP enablement and campaign data requirements, including consent checks, data quality controls and campaign QA.
• Coordinate inputs across CVM, Brand, Segments, Product, Finance, Technology, Data and Customer Experience, and maintain documentation and approval records.

Required profile

• Bachelor's degree in Business, Marketing, Communications, Data Analytics, Computer Science or a related field.
• 3-5 years' relevant experience in brand, media, digital marketing, performance marketing, MarTech, customer engagement, campaign operations or commercial campaign delivery.
• Practical exposure to media planning, digital campaign execution, performance reporting, audience segmentation and marketing technology tools.
• Ability to coordinate stakeholders, agencies and internal teams, maintain accurate documentation and meet deadlines.
• Experience in telecom, fintech, digital ecosystems or large consumer-facing environments is an added advantage.

Required skills

• Working knowledge of campaign metrics such as reach, engagement, conversion, ROMI and CAC.
• Desirable: exposure to Customer Data Platforms, marketing automation tools and analytics platforms.