Marketing & Communications Manager

About the role

TaroWorks, a subsidiary of Momentum Worldwide, builds an offline-first mobile app configuration tool for nonprofits and social enterprises, extending the Salesforce CRM. It is looking for a Marketing and Communications Manager to drive global outreach and brand amplification, create and publish content, and track KPIs to improve marketing results. The role is full time, consultant, and can be based in Nairobi or Mexico City, reporting to the CEO in Washington, D.C.

Key responsibilities

• Manage marketing events (mostly virtual) and content calendars, and project-manage marketing and communications initiatives with team members and contractors
• Report regularly on website traffic, SEO results, social media growth and inbound leads
• Develop digital and physical marketing collateral and give data-driven recommendations to increase lead generation
• Create frequent online content focused on SEO and discoverability on AI engines, and write blog posts every 1-2 months
• Develop and run webinars, promote content across channels, and build relationships with publishing outlets
• Plan social media campaigns mainly on LinkedIn, run online paid ads, and optimize landing pages for SEO
• Use Salesforce scoring to identify quality leads for the sales team, and make basic website and AppExchange updates

Required profile

• Bachelor's degree in business, marketing, communications or journalism preferred
• Minimum 5 years of marketing experience with a proven B2B track record and lead generation
• Excellent English writing and verbal skills, and experience writing blogs and social media content
• Ability to communicate with executives, social entrepreneurs, system administrators and field managers
• Experience with globally distributed teams and time-zone coordination; availability ASAP

Required skills

• Proficiency with Salesforce Marketing Cloud Account Engagement (Pardot)
• Google Analytics, A/B testing and SEO analysis
• Salesforce Marketing Cloud Account Engagement and WordPress highly preferred
• Basic graphic design preferred

The salary is expected to be KES 250,000-300,000 per month in Nairobi and MXN 50,000 in Mexico City. Candidates apply through the application link and should be ready to provide writing samples.