Integrated Connections & MarTech Executive

About the role

The Integrated Connections & MarTech Executive is an entry-level specialist supporting Safaricom's integrated brand connections, omnichannel media and marketing technology activities across Consumer Business campaigns, segments, channels and customer journeys. The role works under the guidance of the Integrated Connections & MarTech Lead / Manager and collaborates with Brand, CVM, Segments, Technology, Data & Analytics, Customer Experience, Finance and agency partners. It is a full-time, on-site position in Nairobi.

Key responsibilities

• Omnichannel media planning and execution: turn strategy into execution plans across TV, radio, OOH, digital, programmatic and owned media, prepare trackers, briefs, channel inputs and checklists, and compile audience and performance information for channel mix and prioritization decisions.
• Performance tracking and reporting: support campaign tracking, attribution inputs, post-campaign reviews and reporting, monitor metrics such as reach, engagement, conversion, ROMI and CAC, and maintain dashboards and documentation.
• Personalization and audience targeting: work with CVM, Data and Technology teams on segmentation, targeting lists and personalization, and support precision targeting while respecting consent and privacy requirements.
• Campaign delivery: coordinate delivery across brand, segment, product, CVM and digital journeys, track progress and risks across awareness, consideration and conversion stages, and support test-and-learn activity.
• Agency and partner coordination: follow up agencies and partners, maintain status trackers, meeting notes and action logs, and escalate risks and delays.
• MarTech adoption and CDP enablement: support the MarTech roadmap, CDP adoption, customer identity use cases and campaign data requirements, and assist with platform briefs, workflows and campaign orchestration rules.
• Stakeholder coordination: align CVM, Brand, Segments, Product, Finance, Technology, Data and Customer Experience, and maintain documentation, action trackers and approval records.

Required profile

• Bachelor's degree in Business, Marketing, Communications, Data Analytics, Computer Science or a related field.
• 3-5 years' relevant experience in brand, media, digital marketing, performance marketing, MarTech, customer engagement, campaign operations or commercial campaign delivery.
• Practical exposure to media planning, digital campaign execution, performance reporting, audience segmentation and marketing technology tools.
• Ability to coordinate stakeholders, agencies and internal teams, maintain accurate documentation and meet deadlines.
• Experience in telecom, fintech, digital ecosystems or large consumer-facing environments is an added advantage.

Required skills

• Working knowledge of campaign metrics such as reach, engagement, conversion, ROMI and CAC.
• Exposure to Customer Data Platforms, marketing automation tools and analytics platforms is desirable.

Applications are handled through the recruiting agency that posted the vacancy.