Lead Engagement Executive (Response Handler)

About the role

Career Directions Limited (CDL) is hiring a Response Handler / Lead Engagement Executive in its Marketing department, reporting to the Head of Marketing or CEO. The role manages and responds to all inbound client inquiries across marketing channels, focusing on first-contact engagement, lead qualification, structured follow-ups and accurate CRM management so that leads are efficiently handed over to the sales team.

Key responsibilities

• Respond promptly to all inbound inquiries via WhatsApp, website forms, social media and email, keeping communication professional, consistent and aligned with the brand.
• Qualify every inbound lead before passing it to the sales team and filter out unqualified ones.
• Nurture leads with structured, timely follow-up messages until they convert or are disqualified.
• Upload qualified leads to the CRM accurately and keep lead records and statuses up to date.
• Follow up on leads handed to the sales team and report on response rates, follow-up effectiveness and lead quality.

Required profile

• Strong written and verbal communication skills.
• Attention to detail and accuracy.
• Ability to manage multiple communication channels.
• Proactive, professional and client-focused mindset.

Required skills

• Basic understanding of sales funnels.
• Basic understanding of CRM systems.