Senior Manager, Growth & Marketing – Africa

About the role

Career Directions Limited (CDL) is hiring a Senior Manager, Growth & Marketing for its Africa business, reporting to the Chief Executive Officer within the Marketing & Partnerships department. The role drives subscriber growth, revenue, engagement and retention across African markets through data-driven marketing, content, telco and distribution partnerships and regional team leadership. It is a hybrid position.

Key responsibilities

• Own subscriber growth and revenue targets across African markets, covering acquisition, conversion, ARPU, engagement, retention and churn.
• Use GA4, revenue dashboards and customer data to find trends, opportunities and performance gaps and turn them into commercial actions.
• Develop content and audience strategies that drive acquisition, conversion and retention, not just visibility.
• Manage telco and digital distribution partnerships, including performance reviews, negotiations, renewals and new opportunities with operators such as MTN, Safaricom and Vodacom.
• Work with Product, Finance, Marketing and Content teams on pricing, customer journeys and commercial performance.
• Lead a small distributed regional team, setting clear KPIs, targets and accountability.
• Monitor market, customer and competitor trends to spot new growth opportunities.
• Present data-driven commercial recommendations to the CEO and senior stakeholders.

Required profile

• Bachelor's degree in Marketing, Business, Communications, Sales, Economics, Analytics or a related field.
• Proven experience in digital subscription, streaming, media, fintech, mobile, technology or consumer digital businesses.
• Demonstrated success in subscriber/customer/user growth and revenue generation.
• Experience managing telco, digital distribution, billing or technology partnerships in African markets.
• Proven experience leading regional or distributed teams.
• Strong content marketing and audience development capability.
• Excellent commercial, negotiation, communication and stakeholder management skills.

Required skills

• Hands-on experience with GA4, revenue dashboards and customer/marketing analytics.
• Strong understanding of ARPU, churn, conversion, acquisition, engagement and retention.
• Non-negotiable: independent analysis of subscriber, revenue, content and marketing data and turning insights into clear commercial actions.