Marketing and Communications Manager

About the role

TaroWorks, a subsidiary of Momentum Worldwide that builds an offline-first mobile app configuration tool for nonprofits and social enterprises, is looking for a Marketing and Communications Manager. The role drives outreach and brand amplification globally, creates and publishes content, tracks key KPIs and focuses on top-of-the-funnel lead generation. It reports to the CEO in Washington, D.C., and is ideally based in Nairobi or Mexico City, though remote work is possible.

Key responsibilities

• Manage marketing events (mostly virtual) and content calendars, and project-manage all marketing and communications initiatives
• Report regularly on website traffic, SEO results, social media growth and inbound leads
• Develop digital and physical marketing collateral and give data-driven recommendations to improve lead generation
• Create frequent online content focused on SEO, write blog posts every 1-2 months and promote them across channels
• Plan and run webinars, including scheduling, participant coordination and broadcast management
• Build relationships with publishing outlets, monitor conferences and send regular internal and external communications
• Use scoring in Salesforce Marketing Cloud Account Engagement to identify quality leads and share them with sales
• Develop and improve email campaigns, plan social media campaigns (mainly LinkedIn), run online paid ads and optimize landing pages for SEO
• Make basic website updates (WordPress) and Salesforce AppExchange listings

Required profile

• Bachelor's degree in business, marketing, communications or journalism preferred
• Minimum of 5 years of marketing experience with a proven B2B marketing and lead generation track record
• Excellent writing and verbal English, with experience writing blogs and social media content
• Ability to communicate with executives, social entrepreneurs, systems administrators and field managers
• Experience with globally distributed teams and cross-time-zone coordination

Required skills

• Proficiency with Salesforce Marketing Cloud Account Engagement (Pardot)
• Marketing analytics: Google Analytics, A/B testing and SEO analysis
• WordPress and Salesforce Marketing Cloud Account Engagement highly preferred
• Basic graphic design preferred; experience running online ads on social media and Google preferred

What we offer

• Competitive salary, expected around KES 250,000-300,000 per month in Nairobi and MXN 50,000 per month in Mexico City
• Flexible arrangement, available immediately