Marketing Manager – Digital Media

About the role

The Marketing Manager will lead the development and execution of marketing, advertising and promotional strategies for Ufanisi Digital Media. This on‑site role focuses on driving brand awareness, customer acquisition and revenue growth in a fast‑moving digital media environment.

Key responsibilities

• Manage and coordinate all marketing, advertising and promotional staff and activities.
• Conduct market research to identify requirements for existing and future products.
• Analyse customer insights, market conditions and competitor information.
• Develop and implement marketing plans for new and existing products.
• Expand and maintain marketing platforms, including social media channels.
• Monitor, review and report on marketing performance and ROI.
• Control the marketing budget and ensure activities stay within agreed limits.
• Liaise with media, advertising partners and collaborate with the sales function.

Required profile

• Business or marketing‑related degree or equivalent professional qualification.
• Proven experience developing and managing marketing strategies in a digital media setting.
• Strong analytical, strategic thinking and problem‑solving abilities.

Required skills

• Customer and market research.
• Relevant product and industry knowledge.