Painter / Product Trainer

About the role

Career Directions Limited is hiring a Painter / Product Trainer to build product knowledge, application skills and product preference among painters, contractors, applicators, dealers and counter staff. The role focuses on practical product training, demonstrations, site support and demand-generation activities that drive product adoption, improve application quality and support secondary sales. The position is based in Nairobi, Mombasa or an assigned territory.

Key responsibilities

• Run regular painter training programs at dealer outlets, project sites and other approved locations.
• Conduct practical product demonstrations on surface preparation, application methods, tools, coverage and finishing techniques.
• Train painters, contractors, applicators, dealers and counter staff on INS Africa Coatings products, new products and recommended applications, with special focus on new, premium and difficult-finish products.
• Demonstrate and guide users on the correct use of conventional and automated painting tools and equipment.
• Carry out product demonstrations, application trials and mock-ups at sites and projects to support product conversion and generate demand.
• Visit dealers, painters, contractors and projects regularly with Sales Representatives and support product promotion.
• Guide dealers and counter staff on understocked or under-promoted products and support product launches, exhibitions and other demand-generation events.
• Build relationships with key influencers, identify new contacts and training opportunities, and share leads with the Sales team.
• Organize small painter/contractor meetings and product awareness sessions, and address product knowledge gaps with targeted training.
• Provide on-site application guidance, troubleshoot basic issues and escalate technical complaints.
• Maintain records of training, visits, demonstrations and leads, and prepare weekly and monthly reports.

Required profile

• Diploma or certificate in Paint Technology, Chemistry, Engineering, Industrial Chemistry or a related field.
• Strong practical knowledge of paint applications, surface preparation, tools and finishing techniques.
• 2-3 years of practical painting/application experience, preferably in paints, coatings, construction chemicals or building materials.
• Previous experience in painter training, product demonstrations or technical/customer support is an added advantage.
• Fluency in English and Kiswahili; additional regional languages are an advantage.
• Willingness to travel extensively within the assigned territory; a valid driving licence is an added advantage.

Required skills

• Good product presentation, training and practical demonstration skills.
• Proficiency in MS Office (PowerPoint, Word and Excel).
• Ability to communicate clearly with painters, contractors, dealers, counter staff and sales teams.