Product Marketing Manager (m/f/d) Automotive Aftermarket
TecAlliance India · Westlands
Job description
About the role
As a Product Marketing Manager for the Automotive Aftermarket division, you will shape the market success of TecAlliance's TecRMI portfolio. You will translate product capabilities into compelling value propositions and lead go‑to‑market strategies across multiple countries.
Key responsibilities
- Define and continuously refine product positioning, messaging and value propositions.
- Develop and execute go‑to‑market strategies for new products, features and releases.
- Plan, implement and optimise integrated marketing campaigns across digital and offline channels.
- Create sales enablement assets such as presentations, brochures, videos and landing pages.
- Conduct market research, gather customer insights and analyse competitive developments.
- Produce customer success stories, reference materials and thought‑leadership content.
Required profile
- Bachelor's or Master's degree in Marketing, Business Administration, Automotive Management or a related discipline.
- Several years of experience in product marketing, preferably within the automotive aftermarket sector.
Required skills
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Published 1 month ago
Expires 1 week from now
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TecAlliance India
Westlands
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