Product Marketing Officer – New Product & Showroom Excellence

About the role

The Product Marketing Officer (PMO) will lead MICASSO’s new product introduction process and ensure showroom excellence across the distributor network in Nairobi. The role acts as the central coordination point between Marketing, Sales, Factory, Product, Design and distributors, tracking deadlines and guaranteeing smooth product launches.

Key responsibilities

• Coordinate the end‑to‑end New Product Introduction (NPI) process from development through market launch.
• Maintain a master New Product Launch Tracker and ensure all product information (specifications, codes, pricing, packaging, samples) is up to date.
• Own the Terminal Check and Launch Readiness checklists, verifying product quality, specifications, POSM, and marketing communications before rollout.
• Work with Sales to manage product dispatch, distributor receipt, and display implementation, collecting photographic evidence of showroom compliance.
• Identify gaps, assign corrective actions, and follow up with distributors to ensure complete launch execution.

Required profile

• Experience coordinating product launches or new‑product introductions.
• Strong organisational skills with the ability to track multiple deadlines and actions.
• Familiarity with showroom compliance, merchandising standards and distributor network coordination.

Required skills