Regional Sales Manager - Small Scale Business

About the role

Career Directions Limited (CDL) is hiring two Regional Sales Managers for its Small Scale Business unit, covering crop protection, crop nutrition and seeds. The role reports to the Commercial Manager or Head of Sales and leads area and territory sales representatives. It involves extensive regional travel and field engagement across the assigned region in Kenya.

Key responsibilities

• Develop and execute regional sales strategies, turning annual targets into monthly, quarterly and territory targets
• Lead, coach and manage the regional sales team, set KPIs and run performance reviews
• Expand the distribution network by recruiting and onboarding agro-dealers, distributors and strategic partners
• Promote product adoption and farmer engagement through field days, demonstration plots and product trials
• Prepare regional budgets, forecasts and business plans, and work with Supply Chain and Warehouse teams
• Manage customer credit, collections and pricing compliance
• Monitor competitors, market trends and product quality, and report regularly to management

Required profile

• Bachelor's degree in Agribusiness Management, Business Administration, Sales and Marketing or a related field; a postgraduate qualification is an added advantage
• 7-10 years of experience in agricultural inputs, agribusiness or crop protection, crop nutrition and seeds
• 3-5 years in a management position leading a regional or territory sales team
• Experience building agro-dealer and distributor networks and selling crop protection, fertilizers and seeds

Required skills

• Sales forecasting, budgeting and commercial performance analysis
• Knowledge of crop protection products, crop nutrition and seed varieties
• Customer credit management and debt collection
• Microsoft Office, especially Excel and PowerPoint
• ERP, CRM and digital sales reporting tools (an added advantage)

What we offer

• Sales commission
• Company vehicle
• Medical cover