Sales Commander (Automotive)

About the role

The Sales Commander is the senior sales leader within the Business Development division of a client operating in the automotive and industrial sectors across East Africa. The role drives revenue performance, strengthens sales capability and embeds disciplined sales execution across all brands, owning the monthly units sold target and building a high-performing sales organization through coaching, pipeline discipline and consistent operating standards.

Key responsibilities

• Own the monthly units sold target across all brands, track performance daily and weekly, and develop weekly sales forecasts for the Head of Business Development
• Support deal closure and escalate to senior leadership when needed
• Lead Brand Managers and sales representatives, running weekly one-on-ones on pipeline, deal progression and development, and fixing capability gaps
• Enforce disciplined pipeline management and consistent use of Zoho CRM, and report pipeline weekly
• Own the Sales War Room, setting daily check-ins, weekly pipeline reviews and monthly performance sessions
• Implement sales systems, processes and standards, and work with the Growth team on lead quality and with Customer Success on post-sale experience

Required profile

• Bachelor's degree in Business, Sales, Marketing or a related field
• Minimum of eight years in sales leadership, managing teams through managers
• Experience in automotive, equipment or similar multi-brand commercial environments is desirable
• Experience in performance-driven or accountability-driven environments

Required skills

• Pipeline management
• CRM systems (Zoho CRM)
• Structured sales operations and coaching of sales teams