Business Development Officer - Eldoret

About the role

Royal Mabati Factory Limited is hiring a Business Development Officer in Eldoret. The role drives business growth by identifying new market opportunities, building and maintaining client relationships, supporting sales initiatives and implementing strategies to expand the customer base and increase revenue. It covers lead generation, proposal development, competitor analysis and customer feedback.

Key responsibilities

• Market research and lead generation: identify potential customers and trends, build lead lists through networking, referrals, databases and cold outreach, maintain a prospect pipeline in CRM or Excel, conduct competitor analysis and analyse customer feedback.
• Sales support and proposal development: prepare and customise proposals, quotations and tender documents, follow up leads, support pre-sale presentations and site visits, and track conversion rates and open deals.
• Relationship management: build relationships with key clients and partners, check in with existing customers, resolve queries and complaints, represent the company at exhibitions and events, and provide after-sales support with up-selling and cross-selling.
• Strategy execution and reporting: support business growth campaigns, track KPIs, report weekly on leads, proposals and deals closed, monitor trends, maintain a business development tracker and help prepare monthly and quarterly business reviews.
• Documentation and compliance: keep records of proposals, contracts and engagements, follow internal approval processes and align engagements with company policies.
• Cross-functional collaboration: work with marketing, sales, customer service and finance teams, and take part in planning meetings.

Required profile

• Diploma or Bachelor's degree in Business Administration, Sales, Marketing or a related field.
• Proven experience of 2-5 years in B2B sales, account management or business development.
• Excellent communication, presentation and interpersonal skills, and strong negotiation and closing skills.
• Goal-oriented, self-motivated and able to work independently with minimal supervision; strong analytical and problem-solving abilities.

Required skills

• CRM software such as Salesforce
• Microsoft Office Suite