Digital Marketing Assistant

About the role

Zuridesk is looking for a Digital Marketing Assistant in Nairobi to support its digital marketing and lead generation. The role covers creating and managing content for social media and other digital channels, running online campaigns, and helping turn leads into customers.

Key responsibilities

• Create and manage content for social media and other digital channels
• Assist with online marketing campaigns and lead-generation activities
• Identify and engage potential customers through digital channels, telephone and other outreach methods
• Respond professionally to customer and prospect enquiries and contact prospective clients to understand their needs
• Conduct product demonstrations, explain features and benefits, and follow up with prospects
• Maintain accurate records of leads, prospects, demonstrations and follow-ups
• Assist with preparing marketing materials, presentations and product content
• Support the team in converting leads into customers and help track and report digital marketing activity
• Stay updated on digital marketing tools, customer service technology and CRM systems

Required profile

• Diploma or Bachelor's degree in Marketing, Teaching, Digital Marketing, Business Administration, Communications, IT or a related field
• Previous experience in a call centre, contact centre, BPO or customer service environment
• Above 25 years of age
• Excellent spoken and written English and Kiswahili
• Confident, professional and reliable, with strong interpersonal and customer service skills
• Previous experience in software sales, product demonstrations, SaaS, CRM or technology-related customer service is an added advantage

Required skills

• Basic to good practical knowledge of digital marketing and social media platforms
• Strong computer skills and ability to learn new software quickly
• Comfortable presenting and demonstrating software to customers
• Good organisational and follow-up skills