Digital Marketing Specialist

About the role

A1 Strategic Recruiting & Staffing is building a high-performance digital marketing operation in Kenya to support its U.S.-based clients. It is looking for a results-oriented Digital Marketing Specialist to plan, run, optimise and report on multi-channel campaigns focused on lead generation, brand awareness and customer acquisition. The role covers Google, LinkedIn, Meta, email marketing, SEO and social media, with a strong focus on measurable outcomes such as qualified leads, appointment bookings and ROAS.

Key responsibilities

• Paid advertising: plan, launch and optimise Google Search, Display, Remarketing, YouTube, LinkedIn and Meta ads; manage budgets and bidding; run A/B tests and improve conversion rates.
• SEO and content: develop SEO strategies, optimise websites for local and organic search, create SEO-driven content and monitor rankings.
• Social media: manage accounts, maintain monthly content calendars, schedule posts, monitor engagement and respond to comments.
• Marketing automation and CRM: manage workflows, segment audiences, run lead nurturing and email campaigns, and keep CRM data clean.
• Analytics and reporting: track leads, conversion rates, cost per lead and acquisition, ROAS and website performance, and produce weekly and monthly reports.
• Website management: assist with updates, improve landing pages and coordinate with developers and designers.

Required profile

• Bachelor's degree in Computer Science, Information Systems, Data Science/Data Engineering, Digital Marketing, Marketing or Business Administration (Marketing option).
• Minimum 3 years of hands-on digital marketing experience.
• Proven experience managing Google Ads, LinkedIn Ads and Meta Ads campaigns, managing marketing budgets and generating measurable leads.
• Desirable: experience in healthcare, professional services, SaaS, technology, consulting or B2B; current certifications in Google Skillshop, Google Ads, Google Analytics, Meta, LinkedIn, HubSpot, Semrush, Odoo or marketing automation.

Required skills

• Google Ads, LinkedIn Ads, Meta Ads and basic SEO
• Marketing analytics and reporting tools
• Basic graphic design and video editing
• Nice to have: landing-page optimisation, Odoo marketing modules, AI tools such as ChatGPT

What we offer

• Base salary of KES 45,000, with performance bonuses and commissions after meeting the 90-day performance expectations (revenue, lead generation, customer acquisition, ROI and campaign targets).

To apply, candidates submit an updated CV, cover letter, copies of relevant certifications, a campaign portfolio, performance reports or case studies, and links to their LinkedIn profile and professional portfolio.