Lead Generation Executive – Events & Business Development

About the role

Uliza Events Kenya is seeking a proactive Lead Generation Executive to drive new business opportunities across a variety of sectors, including events, schools, hotels, malls, corporate organisations and entertainment venues. The role focuses on identifying prospects, qualifying them, and ensuring every interaction is accurately recorded in the CRM.

Key responsibilities

• Research and identify potential customers across targeted sectors.
• Generate leads using cold calling, WhatsApp, email, LinkedIn, referrals and online research.
• Build and maintain a robust pipeline of prospects.
• Engage prospects to understand requirements, timelines and purchasing potential.
• Qualify leads, schedule meetings, provide quotations and progress opportunities through the sales process.
• Update and maintain accurate records in the CRM and sales spreadsheets.
• Collaborate with Sales and Customer Experience teams to move qualified leads forward.
• Produce daily and weekly reports on lead activity and conversion.

Required profile

• 1–2 years of experience in lead generation, telesales, business development or a related field.
• Strong communication and interpersonal skills with confidence in outbound calling.
• Excellent follow‑up, persuasion and attention‑to‑detail abilities.
• Ability to meet daily and weekly targets and work in a highly organised manner.

Required skills

• Microsoft Excel
• Google Sheets
• CRM system usage