Marketing Manager

About the role

Twyford Tile is hiring a full-time Marketing Manager in Nairobi. The role develops and implements strategic marketing plans to strengthen brand presence, drive market penetration and support sales growth. It calls for a dynamic leader with a deep understanding of integrated marketing, brand positioning and product launch strategies in high-volume, competitive industries.

Key responsibilities

• Develop and oversee the annual marketing plan aligned with corporate objectives and regional market trends, prepare and optimise the marketing budget and control costs through KPIs and analytics.
• Design and run brand-building campaigns, keep brand messaging and visual identity consistent across channels, and build a promotion system for retail and wholesale.
• Plan end-to-end new product launches, work with R&D and sales on positioning, and develop go-to-market strategies, pricing and offers.
• Oversee the design and branding of specialty stores, showrooms and dealer outlets, and plan offline promotions, in-store activations and trade fairs.
• Manage the company's online presence, websites, social media and e-commerce, and lead the marketing team and its training programmes.
• Oversee marketing materials, samples and promotional items, keeping inventory records accurate.
• Maintain a market intelligence system tracking consumer trends, competitors and emerging opportunities.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field from one of the top five Kenyan universities (marketing major preferred); MBA or professional certification is an advantage.
• At least 5 years of marketing leadership experience, preferably in ceramic tiles, sanitary ware, paint, furniture, building materials, FMCG or telecommunications.
• Demonstrated experience in companies with annual sales above USD 100 million, and a track record of launching and growing new products, brands or store concepts.
• Experience managing multi-region advertising campaigns and store development projects.

Required skills

• Strong understanding of marketing theory, tools and promotional methods.
• Project management and data-driven decision-making.
• Excellent communication, negotiation and stakeholder management skills.

To apply, send an application letter quoting your expected salary and an updated CV to the recruiter's email, with the subject line "Marketing manager". Only shortlisted candidates will be contacted for interviews.