National Sales Manager - Kenya (Pharmacy & General Trade)

About the role

As the National Sales Manager – Kenya (Pharmacy & General Trade) you will lead the development and execution of sales strategies across mass market, pharmacy and Tier‑2 trade channels. You will be accountable for revenue growth, accurate forecasting and delivering an exceptional customer experience while managing distributors and indirect sales teams.

Key responsibilities

• Shape and execute a robust channel strategy for mass market, pharmacies and Tier‑2 trade.
• Own sales targets, produce accurate forecasts and ensure high customer satisfaction.
• Deliver ambitious sales targets across multiple channels and meet operational KPIs such as distribution and in‑trade execution.
• Generate monthly and quarterly performance reports with actionable plans.
• Collaborate with Marketing, Trade/Customer Marketing, NRM and SFE to drive consumption and manage strategic account programmes and trade spend.
• Utilise DMS and SFA tools to gain market insights and drive decision‑making.
• Lead pharmacy representatives to build brand advocacy and increase pharmacy off‑take through education and activation.

Required profile

• Minimum 15 years of managerial experience leading FMCG/FMCG‑Health sales teams.
• Proven track record in developing and deploying commercial and channel strategies.
• Strong ability to identify and capture incremental revenue opportunities in existing and new accounts.
• Fluent English communication skills.

Required skills

• Experience with DMS (Distributor Management System) and SFA (Sales Force Automation) tools.