Sales Excellence Manager (Nyeri)

About the role

The Sales Excellence Manager will lead distribution and market execution activities for Highlands Drinks Limited across the Nyeri territory. You will ensure product availability, optimise route‑to‑market strategies and drive trade‑promotion performance in a multi‑distributor FMCG environment.

Key responsibilities

• Drive numeric and weighted distribution to maximise product availability and market penetration.
• Monitor inventory levels, identify out‑of‑stock situations and implement corrective actions.
• Support and continuously improve Route‑to‑Market (RTM) strategies to boost sales productivity.
• Analyse sales, distribution and market data to uncover growth opportunities.
• Collaborate with distributors and sales teams to achieve distribution targets and maintain consistent product availability.
• Ensure compliance with visibility standards, merchandising guidelines and POSM placement.
• Conduct market audits, monitor retail pricing compliance and address execution gaps.

Required profile

• Bachelor's degree in Business Administration, Sales & Marketing, Commerce or a related field.
• Minimum 3 years of experience in FMCG sales, distribution or commercial execution.
• Proven experience managing distributors and route‑to‑market operations.
• Strong understanding of trade promotions, merchandising and market execution.
• Ability to analyse sales and execution data.

Required skills

• Sales Force Automation (SFA) systems