Sales Lead – Online & Reseller Growth

About the role

The Sales Lead will own overall sales performance, driving online and TikTok‑sourced sales, expanding the reseller programme and re‑activating wholesale accounts. This senior leadership position focuses on strategy, pipeline management and results, not just individual selling.

Key responsibilities

• Own sales targets and report on performance against them.
• Oversee and optimise the online/TikTok‑driven sales funnel from lead to closed sale.
• Lead the build‑out and growth of the reseller programme (Jinsoko Reseller Launch Pack).
• Drive wholesale account re‑activation together with the Field Relationship Manager and manage the calling/WhatsApp intake flow.
• Manage and improve lead qualification and follow‑up processes (WhatsApp Business intake, Master Calling List).
• Coordinate with dispatch/delivery to align sales commitments with delivery capacity.
• Identify new sales channels and opportunities as the business scales.
• Report regularly to the Managing Director on pipeline, conversion and revenue.

Required profile

• Proven sales leadership experience, preferably in distribution, wholesale, FMCG or footwear/textiles.
• Track record of hitting or exceeding sales targets, not just managing a team.
• Experience with online/social‑driven sales funnels (TikTok, WhatsApp Business or similar) strongly preferred.
• Strong account‑management skills, comfortable rebuilding lapsed relationships.
• Data‑driven mindset, comfortable tracking pipeline, conversion rates and reporting with numbers.
• Based in or willing to be based in Nairobi.

Required skills

• TikTok
• WhatsApp Business