Sales Director – Sub‑Saharan Africa

About the role

The client, a global leader in laboratory technology, is seeking a driven Sales Director to lead its Sub‑Saharan Africa business from Nairobi, Kenya. The role combines strategic market development, channel management and direct sales to deliver sustainable revenue growth across the region.

Key responsibilities

• Identify attractive market segments and drive expansion across key regional markets.
• Develop and implement country‑specific sales strategies aligned with regional growth objectives.
• Establish and strengthen a sustainable market position for the company’s products and solutions.
• Appoint, develop and manage specialist dealers, distributors and other sales partners.
• Drive revenue growth through both indirect channel partners and direct sales activities.
• Build and strengthen relationships with key end customers, identifying needs and long‑term opportunities.
• Provide professional and technical sales support for complex capital equipment.
• Recruit, develop and lead high‑performing local sales teams in target markets.

Required profile

• Degree in Business, Economics, Natural Sciences or related field.
• 10+ years of sales experience, preferably in laboratory, scientific or medical technology equipment.
• Minimum 5 years of international sales experience with omnichannel or distributor management.
• Strong Sub‑Saharan market experience with established contacts across the region.
• Proven leadership of small to mid‑size, geographically dispersed sales teams.
• Strategic and commercial acumen with a track record of delivering measurable revenue growth.
• Analytical mindset, experienced in using CRM, Excel and business intelligence tools to monitor performance.
• Entrepreneurial, hands‑on attitude and willingness to travel extensively across Sub‑Sahara.

Required skills

• CRM
• Excel
• Business intelligence tools