Territory Trade Marketer – FMCG (Beverages)

About the role

The Territory Trade Marketer (TTM) will lead secondary sales activities for a leading FMCG beverage portfolio across multiple regions in Kenya. Reporting to senior sales leadership, the TTM is responsible for driving outlet coverage, managing distributor relationships and ensuring the execution of market strategies.

Key responsibilities

• Achieve secondary sales targets within the assigned territory and sub‑regions.
• Manage distributor performance and coordinate third‑party sales agencies.
• Supervise Van Sales Representatives and Order Booker teams to maximise route‑to‑market efficiency.
• Ensure product availability, visibility and merchandising standards at retail outlets.
• Monitor market trends, competitor activity and identify new distribution opportunities.
• Prepare and submit accurate sales, performance and analytical reports.

Required profile

• Diploma or Bachelor’s degree in Sales, Marketing, Business Administration or a related field.
• Minimum of 5 years’ experience in FMCG sales, preferably in the beverage sector.
• Proven track record managing distributors, van sales operations and third‑party agencies.
• Strong understanding of secondary sales management and route‑to‑market (RTM) processes.
• Demonstrated ability to drive territory growth and execute market strategies.

Required skills

• Analytical and reporting capabilities.
• Performance management and data‑driven decision making.