Field Sales Rep - Rural Areas (Bomet & Eldoret)

About the role

The Field Sales Representative will create product awareness, generate leads and drive sales among smallholder farmers in the rural territories of Bomet and Eldoret. You will conduct demonstrations, explain financing options and build lasting relationships with customers and community leaders.

Key responsibilities

• Visit farms, conduct community activations and engage farmer groups to raise product awareness.
• Identify, generate and qualify sales leads within the assigned rural areas.
• Perform product demonstrations and educate customers on features, benefits and financing options.
• Follow up prospects, convert qualified leads into sales and achieve weekly/monthly targets.
• Maintain strong relationships with farmers, community leaders and other local stakeholders.
• Record customer interactions, sales activities and field reports using provided tools.
• Gather market intelligence and report on customer needs, competitor activity and market trends.

Required profile

• Diploma in Sales, Marketing, Agriculture, Agribusiness, Business Administration or related field.
• Minimum 2 years of direct B2C sales experience, preferably in rural or agricultural markets.
• Proven track record of meeting or exceeding sales targets.
• Self‑motivated, disciplined and able to work independently in remote communities.
• Fluency in local languages spoken in the assigned region is an advantage.

Required skills

• Basic smartphone proficiency for reporting and data collection.