Account Executive, Product Sales (BaaS)

About the role

We are seeking an Account Executive, Product Sales (BaaS) to drive adoption of Banking-as-a-Service solutions across Kenya. You will act as a trusted advisor for startups, SMBs and digital-native businesses, helping them integrate issuing, capital and treasury products.

Key responsibilities

• Generate revenue growth, acquire new customers and expand existing accounts within a defined territory.
• Develop and execute outbound prospecting strategies to build a robust sales pipeline.
• Lead high-level commercial and technical discussions with executive stakeholders.
• Become an expert on BaaS offerings and position them against competitors.
• Collaborate with product, engineering, marketing and technical teams to relay customer insights and influence product direction.
• Contribute to go-to-market playbooks and scalable sales processes.
• Translate customer needs into actionable product and business improvements.

Required profile

• 10+ years of customer-facing experience in technology, fintech or payments with a proven sales record.
• Demonstrated ability to build trusted advisory relationships with senior executives.
• Successful track record managing complex, consultative sales cycles and negotiating bespoke agreements.
• Strong collaboration experience across internal functions and external partners.
• Highly self-driven, proactive and comfortable working independently in a fast-moving environment.
• Excellent written and verbal communication skills, capable of simplifying complex technical topics.
• Analytical mindset with the ability to understand technical requirements and design tailored solutions.

Required skills