Brand and Communications Manager

About the role

On behalf of a client, EM People & Culture Advisory is seeking a creative and strategic Brand and Communications Manager to strengthen brand positioning, oversee corporate communications and build meaningful engagement with patients, partners, employees and the wider public. The role covers integrated campaigns, reputation management and a consistent brand presence across traditional, digital and internal channels.

Key responsibilities

• Develop and implement the organisation's brand and communications strategy, keeping identity, messaging, tone and visual standards consistent.
• Plan and run corporate, service-line, public-awareness and digital campaigns, and manage the communications budget.
• Manage website, social media, email, publications and other channels, and develop articles, press releases, speeches, newsletters and executive communications.
• Coordinate media relations, monitor public sentiment and media coverage, and develop crisis-communication plans.
• Manage external creative, media, PR and production agencies, and support internal communication and employee engagement.
• Organise brand events, stakeholder forums, launches and community activities, and track campaign reach, engagement and ROI.
• Conduct market and audience research and ensure communications meet healthcare, ethical and data-privacy requirements.

Required profile

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Media Studies or a related field; a master's degree is an added advantage.
• At least seven years of experience in brand management, corporate communications, public relations or marketing communications.
• A minimum of three years in a managerial or team-leadership position.
• Experience in healthcare, insurance, professional services or another customer-focused industry is preferred.
• Demonstrated experience developing integrated campaigns and managing corporate reputation.

Required skills

• Strong content development, media relations and digital-communication capabilities.
• Excellent writing, presentation, stakeholder-management and crisis-communication skills.
• Ability to interpret campaign data and turn insights into practical improvements.
• Experience managing agencies, budgets, events and multiple communication channels.

What we offer

• Pension
• Medical insurance
• Phone allowance