Regional Sales Manager - Kenya

About the role

The Regional Sales Manager will act as the business owner for the assigned region, responsible for commercial performance, operational execution, customer quality, profitability and growth of the electric business in Kenya.

Key responsibilities

• Own and drive overall regional business performance across all assigned channels and clusters.
• Lead execution of the regional commercial strategy to support national objectives and growth plans.
• Drive sustainable sales growth through strong field execution, agent productivity and channel expansion.
• Manage regional profitability by efficiently deploying people, stock, operational resources and cost controls.
• Ensure high‑quality customer acquisition, onboarding, repayment efficiency, usage and retention.
• Provide proactive issue resolution and coordinate with CX and Aftersales teams to guarantee strong customer experience.
• Lead, coach and performance‑manage STLs, TLs, clerks, retention representatives and field sales agents.
• Build and stabilise high‑performing field teams through structured recruitment, onboarding, coaching and capability development.
• Oversee stock accountability, daily reconciliations, ageing management, redistribution planning and loss‑prevention controls.
• Identify commercial opportunities, operational gaps and performance risks, implementing corrective actions promptly.
• Ensure compliance with company policies, commercial processes, reporting standards and governance requirements.
• Collaborate with Commercial Operations, CX, Aftersales, Finance, Supply Chain and other support functions for smooth regional execution.

Required profile

• Bachelor's degree in Business, Sales, Marketing or a related field.
• Minimum 5 years of field sales management experience.
• Proven experience managing distributed field teams in FMCG, PAYGO, energy or telecom sectors.
• Experience overseeing multi‑channel commercial operations.

Required skills