Senior Manager, Marketing & Partnerships – Africa

About the role

Career Directions Limited (CDL) is hiring a Senior Manager, Marketing & Partnerships for its Africa team, based in Nairobi with a hybrid working model. Reporting to the Chief Executive Officer, the role drives subscriber revenue and commercial growth across African markets through strategic telecommunications and distribution partnerships, regional marketing leadership and data-driven content and audience strategies.

Key responsibilities

• Manage strategic telecommunications and digital distribution partnerships, including performance reviews, commercial proposals, contract renewals and negotiations.
• Set, monitor and achieve revenue targets such as subscriber growth, average revenue per customer and customer churn.
• Lead and coordinate regional marketing, partnerships, social media and community teams with clear targets and accountability.
• Develop and implement content and distribution strategies focused on acquisition, engagement, conversion and retention.
• Identify new partnership opportunities with telecom providers, billing partners, technology platforms and other distribution channels.
• Provide audience, market and creative insights to support paid customer acquisition campaigns.
• Work with Product and Finance teams on commercial reporting, pricing, revenue performance and customer data.
• Represent the organisation in senior commercial discussions with external partners and monitor market trends and competition.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications, Sales or a related field.
• Proven experience managing telecommunications, digital distribution, technology or strategic commercial partnerships in African markets.
• Demonstrated experience in commercial negotiations, partnership development and revenue growth.
• Experience leading and managing distributed or regional teams.
• Experience with digital, mobile, subscription-based or technology businesses is an advantage.

Required skills

• Strong understanding of subscriber and growth metrics (acquisition, ARPU, churn, conversion, engagement, retention).
• Analytical skills to interpret Google Analytics, revenue dashboards, customer data and marketing reports.
• Strong understanding of content marketing, audience development, social media and customer engagement.
• Negotiation, stakeholder management and presentation skills.