Business Development & Marketing Manager

About the role

A leading, fast-growing Sacco is hiring a Business Development & Marketing Manager to lead initiatives that drive membership growth, increase brand visibility and promote its financial products. The role covers integrated marketing across many channels and calls for a creative, analytical and member-focused leader with strong leadership skills.

Key responsibilities

• Recruit members: design campaigns, build partnerships and organise membership drives, open days and promotional events.
• Manage communication, PR and media relations, including press releases, media coverage, advertising, sponsorships and community engagement.
• Promote savings, loan and investment products through advertising campaigns and creative materials such as brochures, banners and social media content.
• Oversee the website, manage social media (Facebook, Twitter, LinkedIn, Instagram), work with developers on the mobile app and track performance with analytics tools.
• Run brainstorming sessions, conduct market research and implement innovative strategies.
• Organise field marketing such as roadshows, community activations and financial literacy workshops, and run email, SMS and in-person campaigns.
• Tailor offers for high-value members and institutional clients, train sales and customer service teams and build strong stakeholder relationships.
• Manage external agencies for advertising, branding and digital marketing, oversee budgets and negotiate contracts.
• Track KPIs, prepare monthly and quarterly reports on campaign effectiveness and membership growth, and collaborate with product teams on new products.

Required profile

• Bachelor's degree in marketing, business, communications or a related field.
• Relevant professional qualification in marketing.
• Minimum 8 years of experience in member/customer service, with at least 3 years in a leadership role.
• Experience in an agency is an added advantage.
• Strong leadership, team management, communication, negotiation and public relations skills.
• Ability to work in a fast-paced, target-driven environment.

Required skills

• Digital marketing, branding and strategic communications.
• Social media management, content creation and analytics tools.