Instore Excellence Manager – Trade Marketing

About the role

The Instore Excellence Manager – Trade Marketing owns the Perfect Store and retail execution strategy and manages POSM deployment and field‑force performance. This on‑site role requires 3‑5 years of hands‑on experience in trade marketing or in‑store execution within an FMCG environment.

Key responsibilities

• Develop and continuously evolve the Perfect Store and retail execution strategy across all channels and customers.
• Define, deploy and govern execution standards covering availability, visibility, shelving, merchandising, planogram compliance and POSM execution.
• Lead governance through scorecards, compliance tracking, retail audits and corrective action plans.
• Manage annual POSM and visibility asset strategies, ensuring investment effectiveness and ROI.
• Own performance management of third‑party merchandising agencies, creating scorecards, KPIs and coaching routines.

Required profile

• 3‑5 years of hands‑on experience in trade marketing, sales operations or shopper marketing within an FMCG environment.
• Proven track record of planning, forecasting, procurement, warehousing and distribution of POS materials.
• Strong analytical mindset using execution data to optimise POS allocation and improve visibility.
• Effective stakeholder management across sales, marketing, procurement, supply chain and external agencies.